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Henk Siebren de Jong

We have six unique brands offering appliances for cooking, coffee, garment care, floor care and climate care.

Our products are represented in more than 100 countries wordwide.

We have more than 130 years of experience in domestic appliances.

We have approximately 6,400 people in our team, working together across the globe.

We help define contemporary living. And we understand how important the simple moments in life are. 

Our innovative products are sustainably designed for people to lead healthier and happier lives. 

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Welcome to Versuni

Are you passionate to discover, design and deliver premium products  that foster the feeling of home?

Come work with us

Our partnerships are based on transparency and accountability. Together we can improve people’s lives through innovative products.

Become a supplier

With the fully automatic espresso machines from Philips, you can easily enjoy various coffee specialties at the touch of a button, made from freshly ground coffee beans and fresh milk.

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The world of coffee at the touch of one button

We will continue to seek out sustainable solutions. Our contemporary designs are built with our environmentally conscious customers in mind.

Our sustainability promise and commitment

**Versuni, Amsterdam, November 2023** - Versuni, home to some of the world’s most renowned domestic appliances brands, including Philips, Saeco, Gaggia, Preethi, Philips Walita, Senseo and L’OR Barista, has appointed global strategic communications leader, Hill & Knowlton, as its global corporate communications agency.

Following a competitive pitch process, Versuni selected Hill & Knowlton as its strategic communications partner to communicate its purpose “turning houses into homes” to key stakeholders, manage and mitigate risk, and help Versuni drive growth across the 100 markets where the business operates.

The work will be informed by insights from across the agency’s global network. The corporate communications remit includes executive visibility, issues preparedness and management, sustainability communications, employee engagement, and strategic media relations.

Trix Van der Vleuten, head of global brands and marketing strategies at Versuni, said: “We were looking for solid, strategic thinking and a shared enthusiasm to drive global growth through purpose-driven communications that build and protect business value. The Hill & Knowlton team impressed us from the start - no matter what we threw at them throughout the pitch process, they always rose to the challenge. We look forward to doing award winning work together.” 

Cora Van den Bossche, director corporate identity and communications at Versuni, said: “Finding an agency that truly understood our business and communications objectives and shared our passion for the brand was very important for us. Hill & Knowlton showed up as a smart strategic partner at every stage of the pitch and gave us total confidence in their ability to strengthen and protect Versuni’s reputation.”

Avra Lorrimer, executive vice president at Hill & Knowlton said: “As soon as we met the Versuni team we were exhilarated by their ambition. Versuni’s belief in communications as a key business and reputation driver aligns with our strengths as an agency – we are excited to unleash the power of communications to accelerate the brand’s growth.”

About Versuni
Versuni’s purpose is turning houses into homes. The company believes that home is more than a house. With more than 900 patents on its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, and floor care. Products under the Philips brand include the Philips Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air and AquaTrio Cordless Vacuum. Other brands Versuni markets are: Saeco, Gaggia, Preethi, Philips Walita, Senseo and L’OR Barista. 
Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries. Its successful product ranges reflect the company’s commitment to sustainability best practices. Versuni was formerly known as Philips Domestic Appliances.


Versuni has appointed global strategic communications leader, Hill & Knowlton, as its global corporate communications agency.

Press information

Versuni Appoints Hill & Knowlton  as Global Corporate Communications Agency

**Versuni, Amsterdam, October 2023** - Versuni, home to some of the world’s most renowned domestic appliances brands, announces it is introducing packaging made with 100% recycled paper across its Philips portfolio globally. Consumers may in turn dispose of the cardboard responsibly as the paper is also 100% recyclable. To have the widest impact, the new packaging will first be applied to Versuni’s top performing Philips home appliances - including the Philips Airfryer, Espresso Machine with LatteGo, Steam Iron 3000 series, Air Purifier and Cordless Vacuum 8000 series. It will then extend across the full portfolio in the coming years. Additionally, single-use plastic inside the packaging will be replaced with more sustainable alternatives across the full Philips portfolio globally within four years. These measures are a significant stride in Versuni’s purpose of turning houses into homes and commitment to designing products and packaging for longevity, repairability, and reusability; turning waste into a resource. 

“_Consumers are becoming more environmentally conscious, which impacts what they expect from brands and how they shop,_” said Henk S. de Jong, Chief Executive Officer, Versuni. “_Our purpose at Versuni is turning houses into homes. This ambition comes with a responsibility to set new standards and adopt more sustainable practices across our value chain. Introducing sustainable packaging across our Philips-portfolio is an important step in our commitments to reduce our impact on the planet, our shared home_.”  

The boxes made with 100% recycled paper can withstand transportation without requiring additional protection, allowing customers to stick the shipping label directly onto the packaging. The printed area of the box, which markets the product, has been significantly reduced, requiring 65% less ink. Where possible, the dimensions of the redesigned packaging have also been reduced thanks to a focus on space optimization that minimizes empty areas in each product box. Versuni is taking steps to fuse more sustainable practices with its commitment to elevate the consumer experience through connected devices and digitalization. As part of this, the traditional multi-language user manual is now replaced with scannable QR-codes printed on the product packaging. These digital links allow consumers to more easily access ‘how to get started’ videos, FAQs, and downloadable user manuals in their preferred language. Safety instructions, warranty information, and simplified start up guides will remain available in the box. 

“_Looking at the entire lifecycle of a product is a key factor in our design process at Versuni,_" said Calum Armstrong, Head of Design, Versuni. "_The desire to become more sustainable in our approach really challenges us to find innovative and creative solutions, from how we package and print, to adopting alternative digital solutions._”  

"_We have partnered with Versuni at all levels of the design and production process to optimize supply chain processes and replace plastic where possible_," said Wouter van Tol, Head of Sustainability at DS Smith, Versuni’s packaging partner. "_Our pioneering Circular Design Metrics tool, created in collaboration with the Ellen McArthur Foundation, was an essential step in this. It is encouraging to see a company such as Versuni proactively work with us towards a more circular economy_." 

About Versuni 
Versuni’s purpose is turning houses into homes. The company believes that home is more than a house. With more than 900 patents on its name, Versuni’s portfolio spans kitchen appliances, coffee, climate, garment, and floor care. Products under the Philips brand include the Philips Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier and AquaTrio Cordless Vacuum. Their other brands are: Saeco, Gaggia, Preethi, Philips Walita, L’OR Barista and Senseo. Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centers across the globe, with a footprint in over 100 countries. Its successful product ranges adhere to EcoDesign requirements and reflect the company’s commitment to sustainability best practices. Versuni is a former business division of Royal Philips and was formerly known as Philips Domestic Appliances. 

Effective immediately, Versuni’s top performing Philips home appliances products will be packaged in boxes made with 100% recycled and 100% recyclable paper. 

The more sustainable packaging will be introduced across the full Philips portfolio in the coming years. 

All single-use plastics inside the product boxes will be replaced with a sustainable alternative within four years. 

Versuni introduces 100% recycled and 100% recyclable paper packaging across its Philips home appliances portfolio

Versuni, formerly known as Philips Domestic Appliances, introduces the Philips Airfryer Combi 7000 Series XXL Connected. The new Airfryer automatically senses and adjusts its cooking to user preferences. It has Rapid CombiAir cooking technology that uses high, low, and dynamic airflows to enable up to 22 cooking functions including fry, grill, roast, bake, braise, sous-vide, slow-cook, toast, dehydrate and defrost.

The new Airfryer has an integrated food thermometer, ensuring food is never under- or overcooked1. Enhancing the cooking experience further, the Philips Airfryer Combi is also equipped with an auto-cook program; simplifying the cooking process through learning and adapting as it connects to the NutriU app to offer recipe inspiration and step by step cooking guidance.

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**Henk S. de Jong, Chief Executive Officer at Versuni commented:**
“Back in 2010, we introduced the first ever Airfryer. We continued to innovate this great invention and today, we proudly introduce the Philips Airfryer Combi. Food from our Airfryer is perfectly cooked quickly and easily thanks to digital technology and the support of our connected NutriU app. It is the perfect kitchen companion as it uses different airflows for optimal results, has an integrated food thermometer and an auto-cook program. At Versuni, we believe that home is more than a house, and digital innovations like this shape the future of home living.”

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**Smart cooking**
The Philips Airfryer Combi uses Rapid CombiAir Technology to ensure food is always deliciously tender on the inside or crispy on the outside. It automatically adjusts cooking times, temperature, and air speed by using high, low and dynamic airflow. The combination of the Rapid CombiAir Technology with the NutriU app also enables up to 22 cooking functions. The device can fry, grill, roast, bake, braise, sous-vide, slow-cook, toast, dehydrate, defrost and more without the need for oil; also guaranteeing dishes will be cooked with up to 99%2 less added fat.

**Simplified cooking process**
The Philips Airfryer Combi has new auto-cook programs designed to relieve the stress of cooking by selecting the best settings for the user and providing cooking guidance. Simply select the ingredient, input the quantity, and let the Philips Airfryer Combi select the best settings for a perfect result. The new Airfryer is an intelligent device. The more users cook with the Philips Airfryer Combi, the more it learns about their cooking preferences. Over time, all Philips Airfryers learn from their users. This data is being used to improve the cooking settings via an automatic update of the device.

**Designed to save time and energy**
The Philips Airfryer Combi has XXL capacity, ensuring it cooks more food in less time. The device has been designed to make it easier and more convenient for batch cooking or making meals for 7+ people with the XXL capacity of 2kg/ 8.3L. Philips Airfryers use up to 60% less energy compared to a traditional oven3, the Philips Airfryer Combi is also up to 1.5 times faster4. It’s not just the cooking itself that’s been made easier; the cleanup has improved as well. The innovative design makes cleaning the Airfryer’s interior easier than ever, all removable parts are also dishwasher safe. The new sleek design looks great in the kitchen, while being easy to use from the very first interaction due to the intuitive display.

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**Connect to NutriU**
The cooking partnership of the Philips Airfryer Combi 7000 Series XXL Connected and NutriU app supports consumers to expand their cooking repertoire. The app provides 500+ tasty recipe ideas from chefs and other NutriU users around the world. The recipes are provided in a step-by-step format to ensure ease.

1 Precision: +/- 1 °C (for the perfect core temperature). 
2 Cooking of 1kg of fresh fries with 1 tablespoon of oil vs traditional deep frying with 2L.
3 Energy cost of cooking one chicken breast (AF setting 160C no preheat) or salmon filet (200C, no preheat) vs. using an A class oven. Average percentage based on internal lab measurement with products HD9280, HD9650, HD9270, HD9285, HD9252, HD9200, HD9255, HD9880.
4 Compared to French fries and chicken drumsticks in a conventional oven.


The smartest and best performing Philips Airfryer with 3 different airflows, auto-cook program and connected NutriU app.



Versuni Introduces New Philips Airfryer Combi

**Amsterdam, the Netherlands** - Today, Philips Domestic Appliances has announced the change of its company name to Versuni. The new name is the next step after the Domestic Appliances business became independent in September 2021. Although the visual identity of the company is changing, its mission to turn houses into homes remains constant. As a licensee of Royal Philips, the company will continue to use the Philips consumer brand, as well as Saeco, Gaggia and Philips Walita, on its products and services. Consumers can also continue to use products of its other brands: Preethi, L’OR Barista and Senseo. 

“Versuni begins a new chapter after we moved forward as a standalone company”, said Henk S. de Jong, CEO of Versuni. “We are committed to delivering the best possible solutions for our consumers and customers and will continue to excite with innovations that make life at home better, easier and healthier. And as we continue our journey as Versuni, expanding on our market leadership and exploring new opportunities, we are privileged to help consumers turn houses into homes.”

**About the new company name**
Philips Domestic Appliances has a simple, powerful and consistent mission: turning houses into homes. This will continue to be the mission of Versuni. It is this mission that has been the inspiration for the new company name, a name based on two words that reflect the meaning of home to many people. Versuni puts a new spin on the powerful word – UNIVERSE. The company believes that home is about having a place that you can truly call your own. Versuni also speaks to the word UNIVERSAL. Because no matter where you live, we all have a need for home.

**Starting a new chapter**
The new company name is an important next step after the disentanglement from Royal Philips in September 2021 and the sale to Hillhouse Capital, a global investment firm focused on helping companies achieve long-term sustainable growth through digital innovation and enablement. The new company name will be implemented worldwide throughout 2023 and supported with a new and distinct company visual identity. 

Versuni will encompass passionate teams that are proud to discover, design, and deliver premium products that foster the feeling of home. Products that adhere to EcoDesign requirements and reflect the company’s commitment to sustainability, focusing on three main aspects: the circular economy, climate action, and underserved households.

**Product Innovation**
Versuni, which is headquartered in the Netherlands, is active in more than 100 countries, and has a global innovation, manufacturing, and commercial footprint. With more than 900 patents on its name, the company’s portfolio spans kitchen appliances, coffee, climate care, garment and floor care.

The company has launched a wealth of successful household products that meet the changing needs of the consumer and deliver best in class innovation. These include the Philips PerfectCare Elite Steam Generator which has enabled consumers to iron at twice the speed, the Philips Air Purifier to breath cleaner air at home, the Philips SpeedPro Max Vacuum Cleaner which incorporates revolutionary wet and dry cleaning, and the Philips Fully Automatic Espresso Machine with LatteGo, the Saeco Xelsis Suprema and L'Or Barista and Senseo® to enjoy different types of coffee every day.

As Philips Domestic Appliances, the company also brought the Airfryer category to market and successfully rolled-out innovations such as the Philips Air Cooker 7000 Series, delivering great taste and nutrition via a connected app, and the Philips AquaTrio Cordless Wet & Dry Vacuum 9000 Series that cleans any floor type and mops your hard floors as it vacuums.


New company name inspired by the company’s mission to turn houses into homes

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The world of coffee at the touch of one button

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Our sustainability promise and commitment

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