October 28, 2025 | Press information

Versuni Announces Leadership Update

Haoyu Shen being appointed as interim CEO, following Véronique Pauwels’ decision to step down.

Versuni, a leading home appliance company, announced today that Board Director, Haoyu Shen has been appointed Interim CEO, following Véronique Pauwels’ decision to step down. Mr Shen, a board member of Versuni since 2021 and a highly experienced retail CEO, will lead the business during the transition.

During Véronique Pauwels’ leadership, Versuni has continued its growth trajectory, investing in its commercial execution and the competitiveness and agility of its supply chains while finalizing the disentanglement. The firm has also continued its 130-year track record of bringing innovation into the home with new products, including the Baristina Espresso Machine and OneUp electric mop. Versuni has strengthened its position as a global leader under her leadership.

Haoyu Shen, Interim CEO of Versuni said: “On behalf of Versuni’s board and shareholders I want to thank Veronique for her leadership, hard work and dedication. Throughout her tenure Versuni has continued its growth trajectory and has delivered both new product innovations and enhancements for its go-to-market strategy. Versuni’s long-term growth strategy remains unchanged, and I look forward to leading the business through this transition as we move towards the appointment of a new permanent Chief Executive.”

President and CEO of Versuni, Véronique Pauwels added: "It has been a privilege to lead Versuni and serve our employees, consumers, customers and partners across the world. I am proud that we have strengthened our position as a global leader in home innovation by launching new products, entering new markets, and building a business that continues to grow and make a difference in the lives of millions of consumers and customers worldwide. We have made meaningful progress together and I believe that Versuni has a great future ahead."

Haoyu Shen’s appointment is effective as of 27th October 2025.

About Versuni Versuni’s purpose is turning houses into homes. As a house of home appliances brands, Versuni markets: Philips, Philips Baristina, Philips Walita, Preethi, Senseo, L’OR Barista, Saeco and Gaggia. With more than 900 patents to its name, Versuni’s portfolio spans coffee and kitchen appliances, garment care, climate care, floor care, and home safety. Products under the Philips brand include the Baristina Espresso Machine with LatteGo, PerfectCare Steam Generator, Air and AquaTrio Cordless Vacuum. Versuni is headquartered in Amsterdam, the Netherlands, and has innovation, manufacturing, and commercial centres across the globe, with a footprint in over 100 countries. Media contact: press@versuni.com

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